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Google will most probably launch its social network, dubbed Google Me, later this year. However, the secretive project might be more of an added social layer to Google’s existing products and services than an entirely new service.
“We’re trying to take Google’s core products and add a social component,” Google CEO Eric Schmidt said at the Google Zeitgeist conference on Tuesday.
Rumors about Google building a Facebook competitor became slightly more convincing back in August, when Google acquired Ångströ, a service that brings intelligent search results on someone’s professional network, as well as social app company Slide.
Now, however, Google Me is shaping to be more like Buzz, in the sense that it will integrate with Google’s existing popular services such as email and Google’s most important product – search.
“If you think about it, it’s obvious. With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better,” Schmidt said.
Hearing these words coming out of Schmidt’s mouth must be a a huge confidence booster for Facebook. If social networking is so important for search, well, Facebook has already solved that part of the equation. If Google’s social networking efforts fail, Google may become desperate to partner up with Facebook.
Note that Schmidt was very careful to mention users’ permission. Google Buzz made Gmail social, but it also caused a backlash from users who simply didn’t like the fact that some of their email-related info is now shared with other users.
It’ll be interesting to see how Google plans to make its services more social without making the same mistakes again.
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“We’re trying to take Google’s core products and add a social component,” Google CEO Eric Schmidt said at the Google Zeitgeist conference on Tuesday.Rumors about Google building a Facebook competitor became slightly more convincing back in August, when Google acquired Ångströ, a service that brings intelligent search results on someone’s professional network, as well as social app company Slide.
Now, however, Google Me is shaping to be more like Buzz, in the sense that it will integrate with Google’s existing popular services such as email and Google’s most important product – search.
“If you think about it, it’s obvious. With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better,” Schmidt said.
Hearing these words coming out of Schmidt’s mouth must be a a huge confidence booster for Facebook. If social networking is so important for search, well, Facebook has already solved that part of the equation. If Google’s social networking efforts fail, Google may become desperate to partner up with Facebook.
Note that Schmidt was very careful to mention users’ permission. Google Buzz made Gmail social, but it also caused a backlash from users who simply didn’t like the fact that some of their email-related info is now shared with other users.
It’ll be interesting to see how Google plans to make its services more social without making the same mistakes again.
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