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steps you can earn revenue[SURVEY] Predictable Trends Among Mobile Phone Users
3:41 AM
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Pew Internet has just completed a survey of nearly 2000 mobile users in the US and has come up with some not particularly startling statistics about phone and app usage. Still, it’s good to have some cold hard numbers to look at, even if the sample size seems a bit small. Here are a few highlights from the survey and writeup:
- 23% of Americans are now landline-free
Higher than I expected. I suspect a fair amount of people with land lines these days are more or less required to have them as part of a internet or cable deal. - 24% of mobile users are active app users
That is, 24% use their apps regularly, as opposed to simply having apps sitting there on their phone. - Apps rank low on non-voice activities
Pew mentions that many apps are used for such things as text messages, picture taking, and so on, but the structure of the survey didn’t allow for this kind of flexibility. - 13% of users have paid for an app
Whether this is high or low is kind of a matter of perspective. Two years ago this number was probably more like 2%. - Median number of installed apps is 10, average is 18
You seem to be either a light or a heavy app user, not too many people in between. This stat likely owes a lot to the age gap as well. The young people have way more apps than the geezers....
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