Secret behind Apple’s iPad sales
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Apple has shipped 7.5 million iPads since it launched in April, turning it into the largest player in the tablet computer market. The company grabbed that position in just six months thanks to its focus on a single device and surprising contributions from enterprise sales, Apple executives said on its quarterly conference call to discuss earnings.
Apple sold 4.19 million iPads in its most recent quarter, and 3.27 million iPads in the quarter before that. About two-thirds of the 100 largest companies in the world on the Fortune 100 list have begun deploying iPads for enterprise use, leading to a lot of growth in the corporate sector that has helped drive iPad sales, said Tim Cook, chief operating officer of Apple. Nearly 85 percent of those companies have also deployed the iPhone for enterprise use, he said.
“I’ve never seen an adoption rate on the enterprise side like this in my life. Enterprise is historically much slower moving on adoption,” he said. “We have built and are building additional capacity to call on businesses, and we’re putting a lot of energy into that — we aren’t treating this lightly or as a hobby.”

“I’ve never seen an adoption rate on the enterprise side like this in my life. Enterprise is historically much slower moving on adoption,” he said. “We have built and are building additional capacity to call on businesses, and we’re putting a lot of energy into that — we aren’t treating this lightly or as a hobby.”
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